September sees the establishment of subsidiaries focused on commercializing a range of products and solutions developed by the Wellfully Technology and R&D facilities in Australia.

This follows on from the recent appointment of Mr Paul Peros as CEO of the group’s device business. Initially targeting the beauty sector, Wellfully intends to launch REDUIT as the first embodiment of this exciting new chapter for its associated companies.

REDUIT is set to soft-launch online in September reaching out to a number interested consumer groups to join its Founders programme – a brand advocacy platform to provide feedback on products and communications prior to launch.

Jeffrey Edwards, Founder and Managing Director for OBJ who supply the core technology for launch, said on Paul’s appointment: “We look forward to working closely with him to bring new products to market and explore significant opportunities in the beauty technology space.”